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As a seller registered with your brand on Amazon, you get special marketing tools. One of these is Sponsored Brands ads.
We intended to educate sellers on effectively utilizing Amazon sponsored brand ads to promote their products and grow their brand on Amazon. By offering strategies for ads optimization, we want to help sellers increase brand visibility, drive traffic to their Amazon store, and ultimately boost sales and revenue.
So, in this guide, we’ve discussed how these sponsored brand ads work, 3 core strategies to make them successful, and how to set them up.
Like Sponsored Products and Display ads, Sponsored brand ads are pay-per-click (PPC) advertising. In this method, you bid against other sellers using different Amazon backend keywords to get your ads seen by potential customers. As the seller, you control your bids for each keyword and set a daily campaign budget.
With Sponsored Brands, you get three ad formats:
The Product Collection ad type lets you highlight up to three products from your brand. You can direct traffic to your custom-branded Amazon storefront or a specific landing page featuring the products in your ad.
This option is useful to boost products with low organic or sponsored ad visibility. Including a well-performing product can improve the chances of someone clicking your ad.
This ad type is available only if your Amazon storefront is open to brand-registered sellers. With Store Spotlight, you can drive traffic to your Amazon-based e-commerce website. Your Amazon storefront won’t have competing ads - it's all about showcasing your brand.
Store Spotlight is ideal for brands with diverse product categories. Instead of promoting specific products, you can highlight entire categories and their store pages with just one ad.
Amazon sponsored brands video ads stand out in search results and offer a competitive edge because they use video content. These ads are short—15–30 seconds—but pack in the information. They autoplay without sound, so making them visually engaging and informative is crucial.
Before making a video, review Amazon’s Amazon sponsored brand ad specs and consider hiring a professional Amazon PPC management agency. Your video should focus solely on the product, be brief, and include informative text or captions since it plays without sound.
Our team will diagnose your Amazon account and build a 100% customized, 30-point growth plan.
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Here's how you can leverage sponsored brand ads:
Sponsored brand ads Amazon increase awareness by appearing prominently. Utilize them to introduce your brand and products to shoppers.
Engaging existing customers and introducing new ones is vital for your sales funnel and long-term brand visibility. Sponsored brands direct traffic to your Amazon store, a customizable platform to gain traction.
Maximizing results involves optimizing search terms with exact match PPC bidding. Analyze and refine your Amazon advertising strategy for optimal outcomes. Moreover, identify high-converting search terms and switch them to exact match types for better results.
Relevant keywords are essential for efficient ad targeting. Narrowing down keywords reduces campaign costs while optimizing efficiency.
Ensure your ad spending aligns with your goals and product margins by focusing on key performance indicators (KPIs) like Amazon CPC, ACoS, and sales.
Download our Amazon Seller Guide Now!
Setting up a Sponsored brand ad is easy! You don't need a big budget, just be a brand-registered seller. Here's how:
Understanding the workings of Amazon sponsored brands ads is crucial for sellers looking to enhance their visibility and drive sales on the platform. By leveraging the various ad formats and implementing strategic approaches such as optimizing search terms and aligning metrics with goals, sellers can effectively promote their products and grow their brand presence.
SwiftStart can help optimize your Amazon listings and supercharge your sales in a jiffy. Swift offers FREE 1 ASIN report (Amazon PPC audit), affordable Image stacking, A+ recharge, SEO Listing, and PPC services to enhance your product listing, visibility, and sales. Moreover, our Amazon Catalogue Course will help you become an experienced Amazon seller.
Also, if you want to streamline your brand's operations without hiring an agency, our 450+ Amazon SOP Library is your solution. So, don't miss out on the opportunity. Contact our Amazon agency experts today and take the first step toward elevating your Amazon brand.
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