SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.

Share on

    In a hurry? Save this article as a PDF.

    Download PDF

    The Importance of Building Brand Awareness Through Amazon Advertising

    Gone are the days when customers were instantly impressed by the outlook of products and impulsively decide to buy products without having to investigate thoroughly about their features and benefits. Instead, they go through several online platforms to confirm if they can really get from the products what they are looking for. And thus, their buying behavior has led marketers, especially who are selling on Amazon, to curate the marketing strategies that can help them build brand awareness through Amazon advertising.

    Now advertising on Amazon is not just restricted to achieving direct response goals. Rather, it requires to be focusing on the brand-building potential that can eventually lead to having increased sales.

    But how can you increase brand awareness to be successful on Amazon? In this blog post, you will look at some extremely effective ways that can help you increase brand awareness through Amazon advertising.

    Amazon DSP Advertisers - A key To Increase Awareness and Consideration Using Amazon Advertising

    If you want to reach more people who visit Amazon, then using their own proprietary DSP is an excellent way for your marketing campaign. The platform offers detailed segmentation and targeting options so that marketers can target customers based on what they've purchased before. And it’s done all while delivering high-quality advertising at relevant moments throughout each user session!

    The way to be successful in marketing is by utilizing the power of a DSP. The Amazon Demand-Side Platform allows you not only to target display inventory both on and off Amazon but also provides tools that can help with campaign optimization so your campaigns will have better chances at being profitable!

    We studied some Amazon DSP advertisers and the results showed that they increased their expenditure on campaigns from 26% to 6% in a year. And these campaigns were mainly targeting building awareness and consideration.

    When you invest in a brand awareness campaign, not only do people know about your company but they also start to see the value and reliability that comes with investing their money into something worthwhile. Thus, investing in a well-executed brand awareness campaign can have the effect of driving more customers to purchase your product or service.

    Similarly, there’s also a significant increase in the total DSP purchases which are associated with brand advertising that undertakes new-to-brand metrics. Moreover, these metrics help identify customers that have not purchased in the last twelve months from a brand on Amazon.

    Investing in Amazon advertising

    It's no secret that investing in campaigns to build brand awareness can lead to more sales. This is because people are purchasing from brands they know, rather than picking one out at random and having never heard of them before!

    It is no secret that in this era, people are likely to be more skeptical of new businesses they come across online. One way around having an uphill battle trying to get people interested is through investing time into building your brand awareness. And it must be done before even launching any campaigns aimed at attracting customers and standing out amongst your competitors!

    With Dynamic Ecommerce Ads, advertisers can create purchase-focused campaigns that focus on building the brand. However, it can be effectively done with static banners and lifestyle images for a more immersive experience. That is extremely important for marketers who want their messages heard loud and clear about what they deliver to the customers.

    If we look beyond Amazon DSP, Amazon's Sponsored Brands program is also very successful and therefore advertisers are finding innovative ways to reach their audiences through this new platform.

    Amazon Sponsored Brands Program

    With the new metrics, you can now track your campaign's success by looking at different KPIs. The Amazon Sponsored Brand ad format will give advertisers a better understanding of how they are doing in terms of impressions and clicks on their product pages - as well as other placements.

    According to a study, advertisers' share grew from 58% to 60% in the last quarter. This is an encouraging sign for new brands looking into Sponsored Brand advertising.

    The information uncovered in this study gives insight into how new-to-brand share moved during the core weeks of the winter holiday shopping season. It seems that consumers were more likely to buy from a company they had never heard of before or seen commercials for. It means there's a potential worth exploring these avenues further with your marketing strategy!

    This is why it seems that buyers are more willing to purchase products from brands they haven’t bought anything recently or in at least a year during the holidays.

    The holiday shopping season is one of the most important times for retailers, and it's crucial that they know how much profit to generate during a season. 

    The days when people would simply wander into your store and buy something are long gone! You need a proper plan if you want any chance at success, so be sure to think about what products or services will sell best. And design an advertising campaign based on your goals.

    Brands looking to reach new customers should pay extra close attention and adjust bids to make sure that ads are reaching the competitive top-of-page placements.

    Wrapping Up: 

    The last few years have seen a major evolution in the way advertising is being used on Amazon. Those that are able to take advantage of the brand-building potentials offered by both Amazon search and display formats will be able to maximize their output from advertising on this platform. Marketers who don't do so have a harder time competing moving forward, as those with more budget or skilled teams should already know about these benefits!

    Download PDF

    Recent Posts

    Join Mastermind

    We crafted the SwiftStart community for individuals and companies like yours that are eager to grow and hungry to learn. Get access to this exclusive community.
    Get a Free

    Amazon Account audit

    Our team will diagnose your Amazon account and build a 100% customized, 30-point growth plan.

    Build a Profitable Business On Amazon

    Download our Amazon Seller Guide Now!

    Hand-picked related articles

    Amazon Advertising 9 Killer Amazon Advertising Strategy Tactics For Insane Growth

    In the ever-evolving digital marketing landscape, Amazon Advertising has emerged as a pivotal player, offering brands unparalleled opportunities for growth and visibility. Highlights Why We Wrote This? With this guide, we empower our readers with the top 9 winning advertising strategies for elevating their Amazon businesses. By following these strategies, you can gain an edge […]

    Download PDF
    Amazon Advertising How to Use Amazon Sponsored Brands Ads?

    As a seller registered with your brand on Amazon, you get special marketing tools. One of these is Sponsored Brands ads. Highlights Why We Wrote This? We intended to educate sellers on effectively utilizing Amazon sponsored brand ads to promote their products and grow their brand on Amazon. By offering strategies for ads optimization, we […]

    Download PDF
    Amazon Advertising What are Amazon Sponsored Products Ads and How Does it Work?

    Whether you're just starting with your first product or reselling on Amazon for 6 years, Sponsored product ads are an incredibly effective way to launch a new product to potential customers. Highlights  Why We Wrote This? We wrote this content to provide sellers on Amazon with valuable information about Amazon sponsored product ads and how […]

    Download PDF
    Amazon Advertising All About Amazon PPC Dayparting in 2024

    Pay-per-Click (PPC) advertising is a crucial aspect of many Amazon sellers' marketing strategies, designed to enhance product visibility and boost sales. However, as competition on the platform intensifies, it becomes increasingly important to optimize advertising efforts to get the best return on investment. Dayparting has emerged as a sophisticated strategy to fine-tune PPC campaigns according […]

    Download PDF
    Amazon Advertising A Complete Amazon Advertising Guide for Beginners | SwiftStart

    Amazon has truly changed the way we shop. It has become an integral part of our lives, allowing us to purchase almost anything without ever having to leave our homes. From clothes, books, electronics, and more - Amazon has it all! This is why it's no surprise that 80 million Americans are Amazon Prime members […]

    Download PDF
    Amazon Advertising Insider Tips To Maintain Amazon ACoS (Advertising Cost of Sale)

    In the bustling marketplace of Amazon, where competition rages and visibility reigns supreme, every penny counts. For sellers leveraging the power of Amazon PPC (Pay-Per-Click) ads, understanding and optimizing the enigmatic Amazon ACoS (Advertising Cost of Sale) becomes a crucial skill. It's the compass that guides your advertising journey, revealing whether your campaigns are reaping […]

    Download PDF
    Amazon Advertising Amazon Negative Keywords: Ultimate Guide for 2024 | SwiftStart

    Are you tired of wasting ad spend on irrelevant search terms and getting little to no return on investment? If so, it may be time to start using Amazon Negative Keywords. Negative keywords are words and phrases you add to your ad campaigns to prevent your ads from displaying for searches containing those words and […]

    Download PDF
    Amazon Advertising An Advertiser’s Guide To Amazon DSP (Amazon Demand-side Platform)

    In today's digital advertising landscape, reaching the right audience with the right message is crucial for businesses looking to boost brand awareness and drive conversions. Amazon DSP (Demand-Side Platform) has emerged as a powerful advertising solution, offering marketers the ability to leverage Amazon's vast reach and first-party data to deliver targeted ads across various channels […]

    Download PDF
    Amazon Advertising How to Run Successful Facebook Ads for Amazon Products

    If you want to boost your sales, Facebook ads for Amazon products are an ideal option. Create a community on the Facebook platform to converse with about your Amazon products and you’ll be surprised to see how much more traffic you can pull on your Amazon store. Through detailed targeting, sellers can attract a lookalike […]

    Download PDF
    Amazon Advertising Your Ultimate Guide to Amazon PPC in 2024

    Are you wondering how to skyrocket your sales and outshine your competitors in the competitive Amazon marketplace? To engage avid shoppers and succeed on the Amazon marketplace, you need to harness the full potential of Amazon's PPC advertising program. This advertising program will elevate your marketing efforts and drive traffic on your Amazon. However, if […]

    Download PDF
    Get Started TodayCommunityWhy My Brand


    Newsletter & Podcast

    © SwiftStart LLC.

    Build a Profitable Business on Amazon

    Download Our Amazon Seller Guide Now!

    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram