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Amazon relies on specific words (keywords) to ensure your items pop up in the correct search results. So, choosing the right backend keywords is a big deal when you want to make your Amazon listing stand out and grab the attention of more customers.
Our content aims to guide sellers that Amazon backend keywords are crucial in determining where a product appears in Amazon's search results. When customers search for a product, Amazon's algorithm considers these backend keywords to match relevant listings. By optimizing backend keywords, sellers can improve their product's search ranking, making it more likely to be seen by potential buyers.
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Therefore, in this guide, we’ve discussed what Amazon backend keywords are, their limit, how to insert them, tips to optimize them, and why sellers shouldn’t ignore backend keywords.
If you're into Amazon SEO, you know about finding the right words to boost your website's visibility. Like Google, Amazon uses keywords to ensure products appear in relevant searches. Keywords play a vital role in navigating through Amazon's vast offerings.
Amazon provides backend keywords, also known as Amazon generic keywords, as a tool for businesses to connect with the right audience. These keywords are tucked away at the "back end" of your listing, hidden from your audience's view. However, your page still gets ranked for these keywords.
Having backend keywords is essential for expanding your reach in search results. It's a smart way to avoid cramming your Amazon product detail page with too many keywords, ensuring a smoother and more effective search experience.
Previously, Amazon backend keywords limit was 250 bytes, not characters. This is important because different symbols take up different amounts of bytes. For example, A and 0-9 use one byte each, while symbols like "ü" take up two, and "€" takes up 3 bytes. If you're targeting international customers, consider these symbols in your byte count.
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If you exceed the 250-byte limit when entering backend keywords on Amazon, the system won't let you save it. It's crucial to keep your backend keywords within the 250-byte limit. However, the recent update increases Amazon backend keywords limit to 2500 characters.
Lacking knowledge about Amazon platinum keywords, want to add them to your listing? Don't worry, read our experts' guide to learn everything you need to know.
Here's a simple guide on how to add backend search terms on Amazon:
Here are some simple tips for optimizing your hidden keywords on Amazon:
Do you know how to use Amazon negative keywords and how it helps you increase your ranking? Read our expert guide on this.
Ignoring the Amazon generic keyword limit could bring various challenges and missed opportunities for sellers:
Are you experiencing a drop in your Amazon ranking despite significant efforts? Read our guide on the top 10 proven strategies on how to improve Amazon ranking.
Ensure optimal visibility by keeping search terms within the specified text length limit.
Improve discoverability by employing synonyms for crucial terms related to your product niche.
Include accurate spelling variations and Spanish translations, avoiding common misspellings.
Integrate relevant abbreviations to encompass a wider range of search queries.
Maintain consistency and compatibility by using all lowercase letters.
Omit punctuation marks like semicolons, colons, and dashes.
Enhance readability by separating words with spaces.
Maximize the effectiveness of each term by avoiding unnecessary repetitions.
Focus on essential keywords by eliminating articles, prepositions, and short words.
Opt for either singular or plural forms of words to preserve clarity.
Ensure accurate and reliable results by steering clear of brand names, fleeting trends, exaggerated claims, and anything offensive or illicit in your search queries.
Our team will diagnose your Amazon account and build a 100% customized, 30-point growth plan.
WANT IT
In the world of e-commerce, mastering the intricacies of Amazon backend keywords is not just a choice but a necessity for sellers. As we conclude this exploration, it's evident that understanding and effectively utilizing these hidden gems can make a pivotal difference in product visibility, customer reach, and overall market competitiveness. As a result of the recent expansion of the backend keyword limit, sellers can fine-tune their strategies and optimize their listings to maximize their visibility.
SwiftStart can help optimize your Amazon listings and supercharge your sales in a jiffy. Swift offers FREE 1 ASIN report (Amazon PPC audit), affordable Image stacking, A+ recharge, SEO Listing, and PPC services to enhance your product listing, visibility, and sales. Moreover, our Amazon Catalogue Course will help you become an experienced Amazon seller.
Also, if you want to streamline your brand's operations without hiring an agency, our 450+ Amazon SOPs Library is your solution. So, don't miss out on the opportunity. Get in touch with Amazon agency today and take the first step toward elevating your Amazon brand's CRO.
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