SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.

how to drive external traffic to my amazon listing
Share on

    In a hurry? Save this article as a PDF.

    Download PDF

    10 Proven Ways to Drive External Traffic to Your Amazon Listing

    The amazon world is full of competition, and if you want to stand out, you need to be creative and go beyond what everybody else is doing. One way to do that is by driving external traffic to your Amazon store. Creating quality content, promoting it on social media and other channels, and advertising off-Amazon will help you get more views and sales. In this article, we'll show you the steps to drive external traffic to Amazon for increased sales. From researching your niche to setting up ads and tracking them, these ten simple steps will guide you in the right direction to drive traffic to your amazon store.

    In this article guide, we will discuss the following 10 steps:

    1. Understand the Benefits of Driving External Traffic to Amazon
    2. Research Your Niche and Leverage the Right Platforms
    3. Utilize social media to Reach Your Target Audience
    4. Identify Connections with Other Influencers
    5. Analyze Your Competitors and Adopt Their Strategies
    6. Include Keywords to Improve Visibility
    7. Create Valuable Content Regularly
    8. Focus on Mobile-friendly Experiences for Higher Conversion Rates
    9. Experiment with Ads and Promotions
    10. Monitor Results and Track Progress

    Ready to get started? Let's dive in!

    Drive External Traffic To Amazon and Boost Your Sales Today! 

    1. Understand the Benefits of Driving External Traffic to Amazon

    Before you start driving external traffic, it's important to understand how it will benefit your Amazon business. It can help increase visibility, build trust and relationships with customers, and create a more targeted approach to reaching out to potential buyers. With external traffic, you don't have to rely solely on Amazon shoppers and can reach a wider audience. Additionally, it helps build loyalty among customers by providing them with helpful content and valuable offers.

    According to a survey by Statista, 66% of customers’ product research begins directly on Amazon. That leaves a 34% window to tap into an untapped potential that can be reached through external traffic.

    2. Research Your Niche and Leverage the Right Platforms

    Take some time to research your niche by looking at what other Amazon sellers are doing and where their customers are coming from. What platforms do your competitors use to reach potential buyers? Focusing on the media where your target audience is most active can be helpful.

    For example, if you’re selling beauty products, you may want to focus your efforts on Instagram, Pinterest, and YouTube. These platforms have high engagement rates amongst beauty product shoppers, and you can use them to create content and run ads that will help you drive external traffic to Amazon.

    3. Utilize Social Media to Reach Your Target Audience

    Social media is one of the most effective ways to drive external traffic to amazon. It’s an ideal platform for engaging with your target audience and establishing connections. You can create content such as videos, infographics, and images that will help you raise awareness about your product and brand. Additionally, you can also use social media to share promotions and discounts.

    When it comes to targeting your audience, tools such as Facebook Ads Manager, LinkedIn Ads, and Twitter Ads can be helpful. They offer features such as ad targeting, retargeting, and analytics that will help you laser-focus your ads and make sure they reach the right people.

    4. Identify Connections with Other Influencers

    Collaborating with influencers within your niche can be an effective way to drive external traffic to your Amazon listing. Find influencers who have a large following, are relevant to your Amazon brand, and can promote your products effectively. Reach out to them and find out if they’re interested in working with you.

    You can offer influencers various forms of compensation, such as free products, money, or discounts. For example, you can create an affiliate program and give them a percentage of each sale they help you generate. This way, they’ll have the incentive to promote your products and can help you reach a larger audience.

    5. Analyze Your Competitors and Adopt Their Strategies

    Take time to research your competitors and see what strategies they’re using to drive external traffic. What platforms are they using? How often do they post content? Which type of content works for them?

    This will help you identify the areas where you can improve and adopt strategies that will work for your business. It can also give you ideas on how to differentiate yourself from your competitors. For example, you can offer better customer service, provide more detailed content, or reach out to a different target audience.

    6. Include Keywords to Improve Visibility

    Make your amazon SEO game strong by including relevant keywords in your product titles and descriptions. Research popular keywords related to your niche and include them in your listings' titles, descriptions, and tags. Aim for 2–3 keywords per listing to optimize your content for search.

    Using keywords in your content can help improve visibility and drive organic traffic to your listings. Make sure to use the full keyword phrases in your titles, descriptions, and tags. Additionally, use variations of these phrases to capture potential customers who are looking for specific products. Also, use keywords that are specific to your product and niche. Avoid keyword stuffing or generic terms that can be used across multiple categories. This will help you stand out from your competitors and help customers find the right product for their needs.

    Finally, try to focus on long-tail keywords as they are more targeted and relevant to your audience. They also tend to have lower competition, making them easier to rank in search results. This will make your products more visible and help you capture customers looking for specific items. Overall, using keywords strategically can help improve your Amazon SEO game and put you in a better position to drive external traffic to amazon listing.

    7. Create Valuable Content Regularly

    Driving traffic to your amazon is not a one-time effort. You need to create content regularly and keep your audience engaged. Try to post twice a week and focus on delivering valuable and relevant content to your customers.

    You can create content in the form of blog posts, videos, podcasts, or even webinars. Share strategies and tips related to your products, discuss the latest trends in your industry, or offer advice on how to use certain items. This will help drive traffic to your listings and establish yourself as a leader in the industry. Use social media platforms such as Facebook, Twitter, and Instagram to promote your content and drive external traffic to your amazon products and listings.

    8. Focus on Mobile-Friendly Experiences for Higher Conversion Rates

    Most shoppers nowadays prefer to shop on their mobile devices, so optimizing your product listings for mobile is essential. Make sure that your product images are clear and optimized for mobile devices, as well as product descriptions. Additionally, ensure your website has a responsive design and provides a seamless user experience. This will help you rank higher in search results and improve your conversion rates.

    Furthermore, consider using voice search to reach potential customers. Voice search is increasingly becoming popular, and optimizing your listings for voice search can help you capture more opportunities and increase sales.

    9. Experiment with Ads and Promotions

    One of the best ways to drive organic traffic to your amazon is through paid ads and promotions. Since Amazon SEO involves a lot of competition, you need to stand out from your competitors. Utilizing paid promotions can help you get noticed by potential customers and drive more traffic to your listings.

    There are several ways to promote your products, such as sponsored ads on Amazon or Google. You can also use social media platforms to run promotions and drive more traffic to your product listings. Additionally, consider partnering with influencers and running giveaways or sweepstakes to reach a larger audience.

    10. Monitor Results and Track Progress

    Finally, the key to success in any Amazon SEO game is constantly tracking and monitoring your progress. Use analytical tools like Google Analytics and Amazon Advertising reports tracking your progress. This will help you understand the effectiveness of your SEO efforts and allow you to make data-driven decisions. Overall, the Amazon SEO game requires careful planning, strategizing, and optimizing your product listings to ensure that you rank higher in search results and drive more traffic.

    At SwiftStart+, we offer a free 1-1 Amazon account audit, so you can get an in-depth analysis of your Amazon store and learn how to increase your sales. Get started today and see the results for yourself.


    Overall, Amazon SEO is a long-term process that requires constant effort and dedication. However, with the right strategies in place, you can maximize your visibility and drive more organic traffic to your listings. Follow the tips outlined above to improve your Amazon SEO, drive external traffic to Amazon, and increase sales. Good luck!


    If you find this article helpful then join our social footprint for more Amazon insights and growth hacks. Become a part of our Amazon Facebook community group to stay updated with the latest Amazon news, tips, and tricks. Follow us on LinkedIn for expert guides and Amazon growth strategies. Experts at our Amazon growth agency are always available to answer any questions and provide personalized support. Check out our SwiftStartUP Amazon podcast for exclusive insights from experts and success stories from top Amazon sellers. Don't forget to claim your free Amazon account audit right now!

    Answering All Your Questions Regarding How to Drive External Traffic to Amazon

    What is external traffic on Amazon?

    External traffic on Amazon is any traffic that comes from sources outside of Amazon. This could include users who find your product page via Google, social media, or other search engines, users who visit your website and then click a link to your Amazon product listing, or users who are directed to your product page through sponsored ads.

    How do I get external traffic to my Amazon listing?

    There are several ways to get external traffic to your Amazon listing, some of which include: investing in SEO, running ads and promotions, optimizing your product listings, utilizing voice search, and creating content. It is important to focus on all of these strategies to drive the most traffic and increase your sales. Additionally, it is important to monitor and track your progress to understand your SEO effort's effectiveness.

    How to increase page views on Amazon?

    Increasing page views on Amazon is critical to increasing sales and driving success for your business. To increase page views, you should focus on the same strategies listed above, such as SEO, running ads and promotions, optimizing your product listings, utilizing voice search, and creating content. Additionally, you should consider partnering with influencers and running giveaways or sweepstakes to reach a larger audience.

    Download PDF

    Recent Posts

    Join Mastermind

    We crafted the SwiftStart community for individuals and companies like yours that are eager to grow and hungry to learn. Get access to this exclusive community.
    Get a Free

    Amazon Account audit

    Our team will diagnose your Amazon account and build a 100% customized, 30-point growth plan.

    Build a Profitable Business On Amazon

    Download our Amazon Seller Guide Now!

    Hand-picked related articles

    E-commerce Strategy How to Earn by Reselling on Amazon | Step-by-Step Guide

    Reselling on Amazon has become a promising business opportunity for many entrepreneurs today. The concept is straightforward: buy products from different retailers and sell them at higher prices on Amazon to make a profit. However, the presence of established resellers like Pattern, Zapos, and Gorilla Commerce on the platform creates a competitive environment that can […]

    Download PDF
    E-commerce Strategy A Complete Guide to Craft An Influencer Marketing Strategy by Product Category

    At Swiftstart, we’ve worked with a lot of influencers that are specialized in different niches and brand categories. As every product category is different and has to market in a different way than another, this blog post will help you learn certain guidelines specific to each product category.

    Download PDF
    E-commerce Strategy 7 Most Profitable And Best Items to Sell on Amazon in 2024

    Are you a budding businessman striving to sell your products on the Amazon marketplace? Amazon may offer incredible opportunities for sellers to earn profits by selling their products due to its vast customer base and global reach. However, it's important to note that simply listing a new product on Amazon doesn't guarantee instant sales. So, […]

    Download PDF
    E-commerce Strategy Is Amazon FBA Worth It In 2024? Here's What You Need to Know

    If you're an e-commerce seller or considering starting an online store, you've likely heard of Amazon's Fulfillment by Amazon (FBA) program. FBA is a service that allows sellers to store their products in Amazon's warehouses, and then Amazon handles the packing, shipping, and customer service for those products. While FBA has been a popular choice […]

    Download PDF
    E-commerce Strategy The Most Important Financial E-commerce Impacts Every Retail CFO Should Consider

    The COVID-19 pandemic has caused many brands to reevaluate their supply chain. Prior to the pandemic, brands used to sell products only through brick and mortar retail stores, but now they are also selling on online marketplaces like Amazon or Ebay! The change in how people buy things means that fulfillment costs should be now […]

    Download PDF
    E-commerce Strategy Dropshipping vs Amazon FBA: Which One is Right for Your Business?

    With Amazon dominating the eCommerce marketplace, It’s essential for online sellers to understand the differences between two of their most popular fulfillment options: dropshipping vs Amazon FBA. Whether you’re new to selling on Amazon or a seasoned pro, you must stay informed of how these two services compare to make the best decisions for your […]

    Download PDF
    E-commerce Strategy Ultimate Guide to Kindle Direct Publishing for Amazon Authors

    Highlights Why We Wrote This? We wrote this content to provide valuable information and guidance to aspiring authors and self-publishers interested in utilizing Amazon Kindle Direct Publishing for their books. By outlining the features, benefits, and processes of KDP, we aim to help readers understand how they can leverage this platform to publish their work […]

    Download PDF
    E-commerce Strategy 6 Advantages of Selling to A Brand Partner on Amazon

    Before delving too deeply into any specific Amazon selling model, it is crucial to consider the advantages and disadvantages associated with each one. However, to broaden your understanding and explore alternative options, it is essential to recognize the compelling benefits of collaborating with a 3P accelerator. SwiftStart, a top-notch 3P accelerator, entails selling your product […]

    Download PDF
    Amazon Growth Ultimate 8 Step Guide to Amazon Product Research Success

    Amazon's marketplace is full of countless products and brands competing for attention. In this case, Amazon product research is the differentiator to either make or break their business. Highlights Why We Wrote This? With this guide, we provide our aspiring Amazon sellers with a comprehensive understanding of Amazon product research. Amazon product research is important […]

    Download PDF
    E-commerce Strategy 7 Secret Ways To Keep The Momentum Going After Black Friday

    Keeping momentum after Black Friday is crucial for businesses looking to capitalize on the holiday shopping season. Highlights Why We Wrote This?  The main intent behind writing this blog is to guide Amazon sellers on effective strategies to sustain sales momentum after the Black Friday and Cyber Monday (BFCM) shopping frenzy. A post-Black Friday strategy […]

    Download PDF
    Get Started TodayCommunityWhy My Brand


    Newsletter & Podcast

    © SwiftStart LLC.

    Build a Profitable Business on Amazon

    Download Our Amazon Seller Guide Now!

    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram