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Amazon has introduced a system that allows merchants and customers to communicate directly, known as the Amazon message center.
We wrote this content so sellers understand that the Amazon Message Center is vital for effective communication between buyers and sellers. This service lets customers contact sellers regarding orders using Amazon's eCommerce platform. Sellers have to report customer queries to maintain their account reputation.
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Therefore, in this guide, we’ve discussed what Amazon message center is, how to access and enable it, and the guidelines and strategies for using Amazon Messages.
Connecting with your customers is important if you're a seller aiming to provide top-notch products and a great customer experience. Amazon's buyer-seller messaging service allows a two-way conversation between online sellers and their buyers.
This system is helpful when addressing customer queries or handling issues related to product quality or orders. Sellers can use it to thank buyers for their purchases and ask for feedback through product reviews.
Remember that Amazon keeps track of your response metrics when you use this system. Take some time to understand how these metrics are calculated so that you can maintain prompt responses. If you can’t check messages on Amazon or respond to them, you can disable the messaging system.
However, this will only deactivate the service for future purchases. You will still receive notifications from buyers who have previously purchased from you.
To enable the messaging center Amazon, you must first activate the service in your settings. Follow these steps to enable it:
Once you've completed these steps, you can access the Amazon Message Center and communicate with your customers efficiently.
Do you want to shift your business but don’t know how to cancel Amazon Seller Central account? Read our expert guide on this.
Before you start using the Amazon Message Center on the app, it's important to familiarize yourself with the guidelines. These guidelines outline what is acceptable and what is not for regular and proactive messages.
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You can generally include messages necessary to fulfill an order or respond to a customer's query. For example, you can reply to customers asking about product dimensions or inform them of any delay or stock availability issues.
Proactive messages can be sent within 30 days after an order is completed. Some reasons you may send proactive messages include sending an invoice, coordinating delivery for large items, requesting an honest review, or confirming custom product details.
When composing proactive messages, there are certain things you should avoid, including:
Failure to comply with the guidelines can suspend your privileges or your Amazon seller account.
Note: If your Amazon seller account is suspended then read our step-by-step guide on how to reinstate Amazon seller account and get your account back in a jiffy.
In this post, we’ve covered the Amazon message center and how to check your Amazon. You can immediately establish relationships with your consumers by learning where to access Amazon's message center. Always read customer messages, reply promptly, and treat problems professionally. You can increase revenue and develop a devoted clientele by strategically utilizing buyer-seller communications.
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Also, if you want to streamline your brand's operations without hiring an agency, our 450+ Amazon SOPs Library is your solution. So, don't miss out on the opportunity. Contact us today and take the first step toward elevating your Amazon brand's CRO.
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The Amazon Messaging Center can be accessed directly from the main Seller Central dashboard.
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