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    How to Reinstate Amazon Seller Account in 2024 | SwiftStart

    Do you have an Amazon Seller Central account that's been suspended? Are you unsure of what to do next? A seller’s biggest fear is when his Amazon Seller Central account is deactivated or suspended and when this happens, there's a lot of confusion and unanswered questions. This is because Amazon's policies and protocols are designed to protect both sellers and buyers. That said, how do you go about reinstating your account? This guide will answer all your questions related to Amazon account reinstatement, including what can cause an account deactivation or suspension, how you can reinstate an Amazon seller account, and how to prevent future suspensions. Keep reading to learn more about the Amazon seller account suspension reinstatement process and what you can do to restore your account.

    In this guide, you'll learn.

    • What is Amazon Seller Central Account Suspension Reinstatement?
    • What Can Cause an Amazon Seller Account to Be Suspended or Deactivated?
    • How to Reinstate Amazon Seller Account? 
    • Creating a Plan of Action (POA) to Reinstate Amazon Seller Account.
    • How to prevent Amazon account suspensions.

    Take a deep breath and keep reading to learn more about the reinstatement process. We are sure you'll find the information you need to get the amazon seller account reinstated.

    What is Amazon Seller Central Account Suspension Reinstatement? 

    In the Amazon Marketplace, an Amazon Seller Central account suspension occurs when Amazon finds that a seller has violated one or more of their policies and procedures. Amazon may immediately suspend the account to protect buyers from possible fraudulent activities when this happens. Amazon notifies the seller of the suspension via email and suspends all selling privileges until they have conducted an investigation and reinstated the account. There are different types of suspensions:

     1. Account Suspended

    If Amazon has suspended your account, you can no longer sell on the platform. Your selling privileges have been revoked, and you will need to contact Amazon to find out how to get your account reinstated.

    2. Account Deactivated 

    This occurs when Amazon finds that you have violated one or more of its policies and procedures. Your account has been deactivated, and you will need to contact Amazon within 90 days to find out how to reinstate your account.

    3. Account Permanently Suspended

    If your Amazon Seller Central account has been permanently suspended, you will never be allowed to sell on Amazon again.

    Depending on the type of amazon account suspension, different procedures need to be followed to get the amazon account reinstated.

    What Can Cause an Amazon Seller Account to Be Suspended or Deactivated? 

    There are many reasons why an amazon seller’s account could be suspended or deactivated. Some of the most common reasons are:

    1. Infringements and Policy Violations 

    Selling counterfeit items or infringing on intellectual property rights are not allowed on Amazon. If you are found to be engaging in these activities, your account may be suspended or deactivated. To reinstate your account, you need proof that your listing or selling items are genuine or have the proper licensing.

    2. Poor Performance 

    If Amazon finds that you have a history of poor performance, your account may be suspended or deactivated. Poor performance can include late shipments, poor customer service, or low seller ratings.

    3. Suspicious Activities 

    If Amazon suspects any fraudulent activity on your account, they may suspend or deactivate your account. This could include activities such as fake reviews, fraudulent orders, or false advertising.

    4. Low-Quality Items 

    Amazon will suspend or deactivate accounts that are selling items of low quality. It includes items that don’t meet Amazon’s marketplace standards or are counterfeit.

    Remember! Customer satisfaction is the key to success on Amazon. Try to stay on top of your performance and maintain a high standard for all the products that you sell.

    Check what mistakes you should avoid on Amazon to make sure your brand success.

    How to Reinstate Amazon Seller Account? - Create a Plan of Action (POA)

    Amazon reinstatement is the process of getting your account reinstated after it has been suspended or deactivated. The first step in this process is identifying the reason for the suspension or deactivation. Once you have identified the issue, you can begin to take steps to rectify it and get your account reinstated.

    The reinstatement process can involve submitting evidence to Amazon customer service, such as proof of authenticity or quality for the items you are selling or providing other evidence to show that you have taken measures to address the issues that caused your account to be suspended or deactivated. You need to ensure that your evidence is comprehensive and addresses all points raised by Amazon, as this will increase the chance of reinstating your account.

    Once you have gathered the required evidence and crafted a Plan of Action, you need to submit it to Amazon customer service. Go to Seller Central and click on ‘Performance notifications’ from the ‘Performance’ dropdown menu. Open the suspension notice Amazon sent you and click "Appeal." You will then see some options for appeal decisions. Choose the desired one, and you will be prompted to type out your Plan of Action. This should include written explanations for each issue and the evidence needed to prove that the problem has been addressed.

    In some cases, you may be asked to submit additional documents or answer questions about your business and practices. You will also need to provide your contact information so that Amazon can reach out to you during the review process. Make sure that all the information you provide is accurate and up to date, as Amazon may use it to verify your identity and the legitimacy of your business. Once you have provided all the required information, click on Submit. Your appeal will then be sent for review to Amazon Seller Performance

    Reinstating your Amazon seller account can be a long and complicated process. Depending on your case, the review may take a few weeks or up to a couple of months. If you submitted all the required evidence and followed the correct procedures, you should be able to get your account reinstated. During this process, it’s important to be patient and cooperative. Keep in mind that Amazon takes the integrity of its marketplace very seriously and reserves the right to suspend or deactivate accounts that violate its policies.

    How to Prevent Amazon Account Suspensions

    The best way to avoid Amazon account suspensions is to prevent them in the first place. Here are some tips on how you can do this:  

    1. Understand and Comply with Amazon’s Seller Policies - Make sure that you are familiar with Amazon’s seller policies and comply with them at all times. 

    2. Provide Quality Items - Make sure that the items you are selling on Amazon meet the standards of quality that Amazon’s marketplace demands.

    3. Actively Monitor Your Account - Regularly check your account for any issues or red flags that could lead to a suspension.

    4. Respond Promptly to Customer Complaints - Address customer complaints quickly and handle them professionally.

    5. Maintain Professionalism - Be polite, professional, and courteous when dealing with Amazon customer service.

    By following the above steps, you can help keep your Amazon seller account in good standing and avoid suspensions. For more information, read our guide on all you need to know before selling on Amazon.

    How Can SwiftStart Help You Reinstate Amazon Seller Account?

    At SwiftStart, we offer amazon account reactivation services to help you reinstate your amazon seller account quickly and easily. Our experienced Amazon experts will review your case and provide you with a detailed action plan. We will also guide the evidence and documents you need to submit and offer a free 1-1 Amazon account audit to identify the issues that need to be addressed. Contact us today to find out more!


    It’s important to remember that Amazon takes the integrity of its marketplace seriously and reserves the right to suspend or deactivate accounts that violate its policies. If your Amazon seller account is suspended, you need to act quickly and submit the required evidence and Plan of Action to Amazon as soon as possible. By understanding Amazon’s seller policies, providing quality items, actively monitoring your account, and responding promptly to customer complaints, you can help to keep your Amazon seller account in good standing and avoid any suspensions.

    We hope this article has provided you with the information you need to successfully reinstate your Amazon seller account. Good luck!

    Don't forget to check out our popular Amazon podcast for all the latest eCommerce news and tips.


    If you find this article helpful then join our social footprint for more Amazon insights and growth hacks. Become a part of our Amazon Facebook community group to stay updated with the latest Amazon news, tips, and tricks. Follow us on LinkedIn for expert guides and Amazon growth strategies. Experts at our Amazon growth agency are always available to answer any questions and provide personalized support. Check out our SwiftStartUP Amazon podcast for exclusive insights from experts and success stories from top Amazon sellers. Don't forget to claim your free Amazon account audit right now!

    Answers To All Your Questions Related to Reinstating Amazon Seller Account

    What happens if an Amazon seller account is deactivated?

    If your Amazon seller account gets deactivated, all your listings are removed from the Amazon marketplace. Your access to Seller Central will also be revoked, which means you won’t be able to make any changes or manage your account until the issue is resolved.

    How long does Amazon seller suspension last?

    The length of a suspension depends on the severity of the violation. In some cases, suspensions may last just a few days or weeks, while in other cases, suspensions could last several months or even longer.

    Can I open another Amazon seller account after suspension?

    No, If you attempt to open a new account after being suspended, it will be detected, and the new account will be closed immediately.

    Why would Amazon suspend a seller account? 

    Amazon may suspend a seller account for violations such as selling counterfeit or prohibited items, providing incorrect information on the account profile, failing to respond to customer complaints, or engaging in fraudulent activities. 

    Does Amazon allow 2 seller accounts?

    Amazon does not allow sellers to have more than one seller account unless they have a legitimate business need. Examples of legitimate business needs include different product lines or geographic locations. Amazon requires sellers to provide details when requesting additional accounts and reserves the right to deny any requests that do not meet their criteria.

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