SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.

ways to keep the momentum going after Black Friday
Share on

    In a hurry? Save this article as a PDF.

    Download PDF

    7 Secret Ways To Keep The Momentum Going After Black Friday

    Keeping momentum after Black Friday is crucial for businesses looking to capitalize on the holiday shopping season.

    amazon mastermind community

    Highlights

    1. According to CNBC, Black Friday e-commerce spending in the U.S. reached a record $9.8 billion, growing by 7.5% from the previous year.
    2. Vigilant inventory monitoring is a crucial post-Black Friday strategy.
    3. Leveraging Amazon Posts is a free and impactful method to enhance product pages and maintain post-Black Friday sales momentum.
    4. Tailoring discounts to specific shopper segments is a key strategy for post-Black Friday success.
    5. Integrating coupons with ad campaigns becomes a compelling tool to attract shoppers.
    6. Launching a new product is one of the most effective ways to keep the momentum going after Black Friday.

    Why We Wrote This? 

    The main intent behind writing this blog is to guide Amazon sellers on effective strategies to sustain sales momentum after the Black Friday and Cyber Monday (BFCM) shopping frenzy. A post-Black Friday strategy is necessary for Amazon sellers to deal with the challenges and competition, to maximize sales, and to make their brand visible.

    Therefore, in this guide, we’ve mentioned 7 effective ways to keep the momentum going after Black Friday and successfully navigate the post-holiday season.

    Get a Free

    Amazon Account Audit

    Our team will diagnose your Amazon account and build a 100% customized, 30-point growth plan.

    WANT IT

    7 Impactful Ways To Keep The Momentum Going After Black Friday

    CNBC says that according to an Adobe Analytics report, e-commerce spending on Black Friday grew by 7.5% from a year earlier, reaching a record $9.8 billion in the U.S. This is another indication that price-conscious consumers are seeking the best deals online. To convert potential customers into paying customers, relying solely on Amazon advertising strategy may not be the most effective one. To help you, below, we’ve discussed the 7 effective ways to keep the momentum going after Black Friday:

    1. Inventory Management

    As the year concludes, many brands encounter a shortage of inventory. Vigilant monitoring becomes paramount during this period. If stocks are running low, consider a pause in your ad spend. While Amazon automatically stops ad spending for out-of-stock products in Sponsored Products ads, you must manually pause Sponsored Brands, Sponsored Display, and DSP ads. This is one of the best ways to keep the momentum going after Black Friday and help to boost sales.

    1. Amazon Posts

    Those who ask how to keep sales flowing after Black Friday must not overlook Amazon Posts, which offers a simple and free method to fortify product detail pages and outshine competitors. 

    Consistent posting, whether daily or thrice a week, is one of the best ways to keep the momentum going after Black Friday. Repurposing content from Instagram can streamline the process. Leveraging the new Amazon Posts API enables scheduling, scalability, and comprehensive metric tracking.

    Do you want to upgrade your Amazon sales this year? Read our guide on Amazon Q4 game plan for sellers that will prepare you for peak sales season.

    1. Brand Tailored Promotions

    Customization is key with Brand Tailored Promotions. Instead of generic offerings, tailor discounts to specific shopper segments. Amazon's latest audience targets for Brand-Tailored promotions now extend to high-spend customers and cart abandoners, top-tier customers, and at-risk customers.

    Build a Profitable Business On Amazon

    Download our Amazon Seller Guide Now!

    1. Coupons

    Coupons are a compelling tool and the best Amazon strategy for sellers after black Friday to attract shoppers who expressed interest during Black Friday but didn't seal the deal. 

    Integrating coupons with ad campaigns, especially in conjunction with Sponsored Display or DSP ads, automatically highlights discounts, amplifying their appeal.

    1. Re-Targeting And Upselling

    An Amazon strategy after BFCM necessitates strategic advertising. Two critical tactics for sustained momentum include:

    • Re-Targeting Curious Shoppers

    If you want to know how to keep sales flowing after the holiday season, you should follow up on leads that didn't convert. Re-targeting campaigns, including Amazon PPC and DSP ad types, allow you to reach those who viewed but didn't purchase. Amazon Marketing Cloud provides granular options, targeting specific actions like adding a product to a gift list.

    • Upsell And Cross-Sell To New Customers

    The influx of New-To-Brand customers post-Black Friday is an opportunity to expand their engagement. Analyzing market basket reports helps identify products frequently bought alongside deal ASINs. Using Amazon Marketing Cloud to create audiences and run targeted ads is the best post-holiday sale strategy for offering discounts on complementary products.

    1. Offering A Complimentary Gift With Every Purchase

    This e-commerce strategy after black Friday stands out as a compelling strategy to boost sales without resorting to conventional discounts. This approach entices customers and adds perceived value to their purchase, creating a win-win scenario for both parties.

    When customers know they will receive a gift alongside their purchase, it instills a sense of added value and excitement. Moreover, the gift strategy is versatile and can be customized to match your brand and product offerings. 

    1. Launching A New Product

    Launching your new product after Black Friday and the end of the year is one of the best ways to keep the momentum going after Black Friday and maintain a steady flow of sales. By doing thorough market research, identify consumer preferences, current trends, and market gaps. 

    Ensure your new product aligns with your brand identity and meets high-quality standards. Generate excitement and anticipation around your upcoming product. Utilize social media marketing, sneak peeks, and behind-the-scenes content to engage your audience. Timing is crucial, so align your launch date with days that historically witnessed high online traffic and consumer activity.

    Subscribe to Our

    Newsletter & Podcast

    Summary

    In the wake of a record-breaking Black Friday, Amazon sellers face the challenge of maintaining sales momentum. This comprehensive guide explores 7 effective ways to keep the momentum going after Black Friday. From meticulous inventory management to leveraging Amazon Posts, these approaches offer long-term success. With these strategies, you can continue soaring long after the holiday season.

    Become A Part of Swift Community

    SwiftStart can help optimize your Amazon listings and supercharge your sales in a jiffy. Swift offers free 1 ASIN reports (Amazon PPC audit), affordable Image stacking, A+ recharge, SEO Listing, and PPC services to enhance your product listing, visibility, and sales. Moreover, our Amazon Catalogue Course will help you become an experienced Amazon seller.

    amazon listings audit free

    Also, if you want to streamline your brand's operations without hiring an agency, our 450+ Amazon SOPs Library is your solution. So, don't miss out on the opportunity. Contact our Amazon agency experts today and take the first step toward elevating your brand's presence.

    Join our social footprint for more Amazon insights and growth hacks. Become a part of our Facebook Amazon Mastermind community and subscribe to our popular Amazon newsletter to stay updated with the latest Amazon news, tips, and growth hacks.

    Download PDF
    GET STARTED

    Recent Posts

    Join Mastermind

    We crafted the SwiftStart community for individuals and companies like yours that are eager to grow and hungry to learn. Get access to this exclusive community.
    JOIN GROUP
    Get a Free

    Amazon Account audit

    Our team will diagnose your Amazon account and build a 100% customized, 30-point growth plan.
    WANT IT

    Build a Profitable Business On Amazon

    Download our Amazon Seller Guide Now!

    Hand-picked related articles

    E-commerce Strategy How to Become an Amazon Seller in 2024 | Step-by-Step Guide

    Amazon is one of the largest and most popular e-commerce marketplaces in the world, offering customers a wide range of products and services at competitive prices. With over 300 million active customers worldwide, Amazon has become the go-to platform for shoppers looking to purchase everything from household essentials to luxury items. But Amazon isn't just […]

    Download PDF
    E-commerce Strategy A Complete Guide to Craft An Influencer Marketing Strategy by Product Category

    At Swiftstart, we’ve worked with a lot of influencers that are specialized in different niches and brand categories. As every product category is different and has to market in a different way than another, this blog post will help you learn certain guidelines specific to each product category.

    Download PDF
    E-commerce Strategy The Most Important Financial E-commerce Impacts Every Retail CFO Should Consider

    The COVID-19 pandemic has caused many brands to reevaluate their supply chain. Prior to the pandemic, brands used to sell products only through brick and mortar retail stores, but now they are also selling on online marketplaces like Amazon or Ebay! The change in how people buy things means that fulfillment costs should be now […]

    Download PDF
    E-commerce Strategy 6 Advantages of Selling to A Brand Partner on Amazon

    Before delving too deeply into any specific Amazon selling model, it is crucial to consider the advantages and disadvantages associated with each one. However, to broaden your understanding and explore alternative options, it is essential to recognize the compelling benefits of collaborating with a 3P accelerator. SwiftStart, a top-notch 3P accelerator, entails selling your product […]

    Download PDF
    E-commerce Strategy How to Strategize Your Social Media Marketing to Attract More Sales on Amazon

    We live in a world where we can buy almost anything online. Amazon has become one of the most popular places to purchase items since it is so easy to find what you need, just place an order and have it delivered right to your doorstep. Out of all the different ways that people market […]

    Download PDF
    E-commerce Strategy 10 Proven Ways to Drive External Traffic to Your Amazon Listing

    The amazon world is full of competition, and if you want to stand out, you need to be creative and go beyond what everybody else is doing. One way to do that is by driving external traffic to your Amazon store. Creating quality content, promoting it on social media and other channels, and advertising off-Amazon […]

    Download PDF
    E-commerce Strategy Alibaba to Amazon FBA | A Step-by-Step Guide for Selling in 2024

    If you're looking to start an online business, selling on Amazon can be a lucrative option. With over 300 million active customers, Amazon is the largest online retailer in the world. But where do you start? One popular approach is sourcing products from Alibaba and using Amazon's FBA (Fulfillment by Amazon) service to handle storage, […]

    Download PDF
    E-commerce Strategy Dropshipping vs Amazon FBA: Which One is Right for Your Business?

    With Amazon dominating the eCommerce marketplace, It’s essential for online sellers to understand the differences between two of their most popular fulfillment options: dropshipping vs Amazon FBA. Whether you’re new to selling on Amazon or a seasoned pro, you must stay informed of how these two services compare to make the best decisions for your […]

    Download PDF
    E-commerce Strategy 7 Most Profitable And Best Items to Sell on Amazon in 2024

    Are you a budding businessman striving to sell your products on the Amazon marketplace? Amazon may offer incredible opportunities for sellers to earn profits by selling their products due to its vast customer base and global reach. However, it's important to note that simply listing a new product on Amazon doesn't guarantee instant sales. So, […]

    Download PDF
    E-commerce Strategy The Most Important Financial E-commerce Impacts Every Retail CFO Should Consider

    The COVID-19 pandemic has caused many brands to reevaluate their supply chain. Prior to the pandemic, brands used to sell products only through brick and mortar retail stores, but now they are also selling on online marketplaces like Amazon or Ebay! The change in how people buy things means that fulfillment costs should be now […]

    Download PDF
    Get Started TodayCommunityWhy My Brand

    Subscribe

    Newsletter & Podcast

    © SwiftStart LLC.
    Close

    Build a Profitable Business on Amazon

    Download Our Amazon Seller Guide Now!

    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram