SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.
Amazon relies on specific words (keywords) to ensure your items pop up in the correct search results. So, choosing the right backend keywords is a big deal when you want to make your Amazon listing stand out and grab the attention of more customers.
Our content aims to guide sellers that Amazon backend keywords are crucial in determining where a product appears in Amazon's search results. When customers search for a product, Amazon's algorithm considers these backend keywords to match relevant listings. By optimizing backend keywords, sellers can improve their product's search ranking, making it more likely to be seen by potential buyers.
Our team will diagnose your Amazon account and build a 100% customized, 30-point growth plan.
WANT ITTherefore, in this guide, we’ve discussed what Amazon backend keywords are, their limit, how to insert them, tips to optimize them, and why sellers shouldn’t ignore backend keywords.
If you're into Amazon SEO, you know about finding the right words to boost your website's visibility. Like Google, Amazon uses keywords to ensure products appear in relevant searches. Keywords play a vital role in navigating through Amazon's vast offerings.
Amazon provides backend keywords, also known as Amazon generic keywords, as a tool for businesses to connect with the right audience. These keywords are tucked away at the "back end" of your listing, hidden from your audience's view. However, your page still gets ranked for these keywords.
Having backend keywords is essential for expanding your reach in search results. It's a smart way to avoid cramming your Amazon product detail page with too many keywords, ensuring a smoother and more effective search experience.
Previously, Amazon backend keywords limit was 250 bytes, not characters. This is important because different symbols take up different amounts of bytes. For example, A and 0-9 use one byte each, while symbols like "ü" take up two, and "€" takes up 3 bytes. If you're targeting international customers, consider these symbols in your byte count.
Download our Amazon Seller Guide Now!
If you exceed the 250-byte limit when entering backend keywords on Amazon, the system won't let you save it. It's crucial to keep your backend keywords within the 250-byte limit. However, the recent update increases Amazon backend keywords limit to 2500 characters.
Lacking knowledge about Amazon platinum keywords, want to add them to your listing? Don't worry, read our experts' guide to learn everything you need to know.
Here's a simple guide on how to add backend search terms on Amazon:
Here are some simple tips for optimizing your hidden keywords on Amazon:
Do you know how to use Amazon negative keywords and how it helps you increase your ranking? Read our expert guide on this.
Ignoring the Amazon generic keyword limit could bring various challenges and missed opportunities for sellers:
Are you experiencing a drop in your Amazon ranking despite significant efforts? Read our guide on the top 10 proven strategies on how to improve Amazon ranking.
Ensure optimal visibility by keeping search terms within the specified text length limit.
Improve discoverability by employing synonyms for crucial terms related to your product niche.
Include accurate spelling variations and Spanish translations, avoiding common misspellings.
Integrate relevant abbreviations to encompass a wider range of search queries.
Maintain consistency and compatibility by using all lowercase letters.
Omit punctuation marks like semicolons, colons, and dashes.
Enhance readability by separating words with spaces.
Maximize the effectiveness of each term by avoiding unnecessary repetitions.
Focus on essential keywords by eliminating articles, prepositions, and short words.
Opt for either singular or plural forms of words to preserve clarity.
Ensure accurate and reliable results by steering clear of brand names, fleeting trends, exaggerated claims, and anything offensive or illicit in your search queries.
Our team will diagnose your Amazon account and build a 100% customized, 30-point growth plan.
WANT ITIn the world of e-commerce, mastering the intricacies of Amazon backend keywords is not just a choice but a necessity for sellers. As we conclude this exploration, it's evident that understanding and effectively utilizing these hidden gems can make a pivotal difference in product visibility, customer reach, and overall market competitiveness. As a result of the recent expansion of the backend keyword limit, sellers can fine-tune their strategies and optimize their listings to maximize their visibility.
SwiftStart can help optimize your Amazon listings and supercharge your sales in a jiffy. Swift offers FREE 1 ASIN report (Amazon PPC audit), affordable Image stacking, A+ recharge, SEO Listing, and PPC services to enhance your product listing, visibility, and sales. Moreover, our Amazon Catalogue Course will help you become an experienced Amazon seller.
Also, if you want to streamline your brand's operations without hiring an agency, our 450+ Amazon SOPs Library is your solution. So, don't miss out on the opportunity. Get in touch with Amazon agency today and take the first step toward elevating your Amazon brand's CRO.
Join our social footprint for more Amazon insights and growth hacks. Become a part of our Facebook Amazon Mastermind community and subscribe to our Amazon newsletter to stay updated with the latest Amazon news, tips, and growth hacks.
If you are looking for ways to increase your profitability on Amazon, then increasing the average selling price (ASP) of products may be one way. If a company wants to increase its ASP without raising prices on existing products, it can do so by decreasing costs for sourcing and selling products. Check out these strategies to maximize your profit margins.
Are you a seller looking to make your mark on Amazon? Launching products on the world’s biggest eCommerce platform can be daunting and exciting. With over 2 million Amazon sellers in 2024, it is hard to stand out from the competition without a well-crafted launch strategy. But it is possible to generate successful product sales […]
If you're launching a product on Amazon, there's one thing that should be on top of your priority list: Amazon listing optimization. After all, it's the first thing potential customers will see, and how well you optimize your listing can make or break a sale. But with Amazon constantly changing its algorithm, it can take […]
What Is Amazon PPC Management? To thrive on Amazon, it's essential to go beyond relying solely on an organic search engine optimization strategy. Therefore, an Amazon PPC advertising agency is crucial to maintaining a competitive edge. Highlights Why We Wrote This? This content educates businesses, especially Amazon sellers, on the significance of employing an Amazon […]
Amazon has introduced a system that allows merchants and customers to communicate directly, known as the Amazon message center. Highlights Why We Wrote This? We wrote this content so sellers understand that the Amazon Message Center is vital for effective communication between buyers and sellers. This service lets customers contact sellers regarding orders using Amazon's […]
Are you an Amazon seller looking to boost your beauty product sales and expand your reach to a broader audience? If so, you're in for a treat! As the beauty and personal care industry continues its remarkable growth, Amazon has introduced its Amazon Premium Beauty category. Statista says the online beauty market has captured consumers' […]
In the world of Amazon selling, Platinum Keywords emerge as the secret weapon for sellers aiming for higher product ASINs on Amazon and a superior shopping experience. Highlights Why We Wrote This? This content aims to empower Amazon sellers with comprehensive insights into the strategic significance of Amazon Platinum Keywords. By identifying, utilizing, and optimizing […]
The beginning of the customer journey is an important phase for retailers and marketers. They focus their efforts on making sure that shoppers know about products. Through their brand awareness campaigns, they try to educate their target audience and convince them that their products are fulfilling their desires. But if you’re looking to grow your […]
Selling on Amazon can be a lucrative business venture, but it is not without its share of challenges. One particularly difficult issue that Amazon sellers like you face is managing returns. In this comprehensive guide, we will talk about returns, preventive measures you can take to reduce the number of returns you receive, and the […]
Retail brands that operate on the brick-and-mortar model typically have a disadvantage when it comes to managing their Amazon marketplace strategy. Outsourcing to a number of agencies is an effective way for brands to have their needs met without the need or expense associated with hiring full-time employees. But this can have unwanted repercussions for […]