SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.

Share on

    In a hurry? Save this article as a PDF.

    Download PDF

    How to Prepare Your Brand for Growth on Amazon


    As a small business owner, you want to make sure that your processes are scalable. This means they can handle an increase in traffic and sales without stressing out the system or compromising customer satisfaction.  

    The best way I've found how scale-up processes within any company was by looking at what worked well with the initial launch but also keeping track of any problems along this journey so we could avoid them in the next round. 

    The secret to success with amazon retail is in synchronizing your entire business. From fulfillment centers, advertising campaigns and even customer service representatives must all work together seamlessly for you to see results on the sales floor or online shopping experience! 


    When it comes to Amazon's retail strategy, the more products you sell on their site and through third-party sellers the better. That's why each part of your company needs to work together as one unit for efficiency in managing hundreds or thousands upon millions worth of inventory without losing sight that customers still deserve great customer service too! 

    People love Amazon because of the convenience it offers. Quick two-day shipping and easy returns, and so on! FBA is a great option for those who want their products sold on Amazon. The system allows inventory to be injected into the fulfillment centers. Then they handle all of its processing from there, but it isn’t free - storage fees apply per item stored which can add up fast if you have many different items in stock! 

    The most effective way to get the most out of Amazon FBA is by only storing inventory enough to fill up demand. By using a forecasting tool that lets you know exactly how much inventory is needed to keep up with demand, you can rest easy knowing that you're utilizing your FBA account effectively and getting the best results possible without wasting money on unnecessary fees. 

    It is important for businesses to determine whether or not their supply chain will be suitable for the daily operations required by the business. More specifically, you have to determine if your supply chain can handle any special requests from clients such as requiring food-grade packaging or cold storage facilities. Your business needs do not always equally align with the local suppliers' offering. Businesses should also consider other factors such as tariffs imposed on certain goods and products/services provided by local suppliers in order to ensure that they offer a stable, reliable, and consistent service no matter how much potential growth there may be in the future. 

    Lastly, brands need to have a supply chain team in place that can dedicate an appropriate amount of focus towards Amazon-focused fulfillment. This becomes especially important as sales volume increases. If logistics aren’t worked out ahead of time, it will be very difficult to keep up with any sort of growth.   

    To summarize, if you want your brand to have a fighting chance at success on Amazon then it’s time for the logistics department. Having an expert team dedicated just towards fulfilling orders through this marketplace will help vendors cut down their waiting periods. Also, it will allow them to scale up much faster that they won’t be able without such expertise in place from day one! 


    The Amazon supply chain has been proven to be more intricate than a brick and mortar store, which means that the packaged products experience greater wear on their boxes. In order for these items not only look good but also last longer before they need replacing or fixing in some way. There are many touchpoints along this process where things can go wrong depending upon how much you use them! 

    In a brick-and-mortar supply chain, packaged products experience less wear thanon Amazon because of the lack of touchpoints. 

    In an age where people are becoming increasingly environmentally conscious, it is important that we reduce our footprint as much possible. Packaging plays a big role in this process and one way to do so would be by making sure they're not too large or heavy for shipping purposes - which can cause problems when returns happen more often than expected!  

    With up to 25 touchpoints in the Amazon supply chain, there's more than just efficiency at play. The increased complexity leads not only Big Technology but also other companies like IKEA who are looking for ways they can cut down on packaging waste. All while still providing customers with high quality products that meet their needs well and shipped quickly too! 

    Whether you're just starting out or are looking to expand your business, thoughtful e-commerce packaging will help get the job done. From durability and efficiency considerations that go into every detail of a product's box design - including branded boxes for marketing purposes — these elements should not be overlooked when developing an online presence! 


    The Amazon brand protection plan will be a long-term strategy that needs to take into account your distribution channels. Not much is going to change overnight, but if you have an understanding of these and how they can benefit from growth then it'll make for great progress later on! 

    When it comes to combating the sale of fake products, there are a few different things that you can do. One option is leveraging Brand Registry (learn more about how our team helps) and identifying rule-breaking sellers within your distribution channel. This will help ensure those who break policies don't get away with selling counterfeit goods as well!  

    But ultimately what'll make sure sustainable progress for brands like yours? Mapping out all their relevant channels so they know which ones offer legitmately sources. Then refining listings by strategically favouring certain types or groups. 


    Marketplace health is a broad term that refers to all of the nuances involved in maintaining an Amazon catalog, from setting up product listings and keeping them updated with timely information about new releases or sales. 

    You've already done most of the work in preparation for listing your products on Amazon! Now it's time to make sure they are seen. During Retail Readiness phase, you set up high-quality photos with thorough product descriptions and inserted features that will help sell them easily - maybe even adding video or A+ content if desired. 

    When a listing is set up properly, it should stay that way. But the reality of online selling isn't quite so simple. There are many ways for things to go wrong with your store and sales page. 

    Problems in your Amazon business can be a big headache. If listings get suspended or the wrong content gets posted, it could stop sales and make customers angry with you. It could happen specially if they were looking for something specific and they didn’t get exactly what they wanted. You can expect to have issues with duplicate listings, off-brand images and incorrect content as your Amazon business grows. These problems are only going to increase when expanding on this platform so be prepared by making sure you educate yourself with the Amazon policies and avoid them happening as much as you can. 

    Having the right team in place is crucial for scalable marketplace issues. Brands that do sizable business on Amazon need a dedicated purpose, and it comes down to having their staff identify any problems as they pop up. And so these issues can be remedied immediately without hampering customer service or sales performance! 


    To ensure sustainable growth on Amazon, you need scalable strategies and processes. If everything works together in a way that can be efficient as your sales volume increases then it's possible for an e-commerce business owner to have more success. And as a result their marketing campaigns will be successful in attracting new shoppers who want what they offer!  

    There are several ways to engage these potential customers by making sure every listing stands out; focusing content improvement allows brands create lasting impressions which translate into increased revenue opportunities. To learn more about that, keep following our blog. 

    Download PDF

    Recent Posts

    Join Mastermind

    We crafted the SwiftStart community for individuals and companies like yours that are eager to grow and hungry to learn. Get access to this exclusive community.
    Get a Free

    Amazon Account audit

    Our team will diagnose your Amazon account and build a 100% customized, 30-point growth plan.

    Build a Profitable Business On Amazon

    Download our Amazon Seller Guide Now!

    Hand-picked related articles

    Amazon Growth Top 10 Tips for Selling on Amazon to Scale Up Profits

    Do you want to skyrocket your profits on Amazon this year? Selling on Amazon offers an incredible opportunity to reach a global audience and maximize your earnings. According to Statista's report, over 60% of the total sales on Amazon were orchestrated by independent third-party sellers. This group of sellers contributed a substantial $4.1 billion in […]

    Download PDF
    Amazon Growth Understanding Amazon LPN Number - SwiftStart

    Have you ever wondered what that mysterious "LPN number" on Amazon is about? For new Amazon sellers navigating a sea of codes and identifiers, distinguishing between them can be confusing. To ensure excellent customer service, Amazon sellers must grasp the intricacies of the return process. These LPN numbers aren’t just random digits on a label; […]

    Download PDF
    Amazon Growth A 5-Step Guide to Successfully Negotiate Cost Price Increases with Amazon

    If you want to improve your vendor margin on Amazon, it's likely that the first place where things will change is with cost prices. However, it’s a common misconception that Amazon will simply pass on any cost increases to the end customer. In fact, they have many strategies in place to manage their margins and […]

    Download PDF
    Amazon Growth Difference Between Amazon Seller Central & Vendor Central

    There are a number of ways to make money on Amazon, but one way is by selling your products directly. You can also choose to sell your products directly to Amazon, which will then sell them for you. Both the options have their own benefits and challenges.  An Amazon seller and an Amazon vendor are […]

    Download PDF
    Amazon Growth Top 4 Mistakes You Should Avoid on Amazon for Your Brand Success

    Amazon is a powerful sales channel that you can't afford to ignore if you want to grow your brand. There are several things you must know before diving into this venture, especially if you're new. However, there are some mistakes that many brands make on Amazon that can hurt their business.  In this post, we'll […]

    Download PDF
    Amazon Growth 10 Proven Tips to Boost Sales on Amazon | SwiftStart

    Are you looking to maximize your eCommerce sales on Amazon? With high competition, it is essential to have a comprehensive and effective Amazon sales strategy to stand out. From creating an alluring product listing to understanding the importance of inventory management, this guide will provide you with ten proven tips to boost your sales on […]

    Download PDF
    Amazon Growth How Social Media Marketing Helps Drive Traffic to Amazon

    Social media marketing is a powerful tool for brands to reach consumers in today’s virtual age, combined with other forms of marketing, it can produce extraordinary results.

    Download PDF
    Amazon Growth 12 Best Amazon Black Friday Seller Tips to Boost Sales

    Are you ready for the biggest shopping extravaganza of the year? With Black Friday just around the corner, Amazon sellers are gearing up for a sales bonanza like never before. However, if your Amazon store isn't fully prepared for this upcoming November holiday sale, you may miss a substantial revenue stream. Now you might be […]

    Download PDF
    Amazon Growth How to Sell on Amazon Without Inventory | Step by Step Guide 2024

    Are you looking for ways to make extra income and achieve financial stability without existing capital? Setting up an Amazon business can be a great way to do this. Although it initially seems intimidating, especially for beginners, Amazon has made it possible to become a seller without investing too much money. In this comprehensive guide, […]

    Download PDF
    Amazon Growth Why You Should Choose A Full-Service Amazon Strategy?

    Retail brands that operate on the brick-and-mortar model typically have a disadvantage when it comes to managing their Amazon marketplace strategy. Outsourcing to a number of agencies is an effective way for brands to have their needs met without the need or expense associated with hiring full-time employees. But this can have unwanted repercussions for […]

    Download PDF
    1 2 3 5
    Get Started TodayCommunityWhy My Brand


    Newsletter & Podcast

    © SwiftStart LLC.

    Build a Profitable Business on Amazon

    Download Our Amazon Seller Guide Now!

    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram