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Are you an Amazon seller looking to boost your beauty product sales and expand your reach to a broader audience? If so, you're in for a treat! As the beauty and personal care industry continues its remarkable growth, Amazon has introduced its Amazon Premium Beauty category. Statista says the online beauty market has captured consumers' attention by 48%.
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So, if you're a brand owner or part of a team contemplating whether to showcase your product in Amazon Premium Beauty, this guide is for you. In this comprehensive guide, we'll delve deep into the Amazon Premium Beauty Program details. Furthermore, we'll share valuable insights and tips for beauty brands keen on becoming part of this Amazon category!
Amazon Premium Beauty category, formerly known as "Luxury Beauty" and now called "Amazon Luxury Stores," is a haven for beauty enthusiasts. It includes an array of beauty products that grace the shelves of prestigious retail stores like Sephora, Ulta, and Nordstrom.
The term "premium" is a badge of distinction, setting these products apart from their mass-market or drugstore counterparts.
Also, if you want to engage your customers with catchy Amazon product descriptions, read our Amazon SEO guide to beat the competition.
The Amazon Premium Beauty fee is around $40 per month. However, the Amazon Premium Beauty fees aren’t covered here. Brands should also consider the following fees along with the premium beauty fee:
Therefore, beauty brands must acquire effective cost management and optimized selling strategies to achieve profitability.
Also, if you’re a newly emerging brand, then selling to a brand partner will benefit you. Read our guide on the advantages of selling to a brand partner to comprehend this process.
The Amazon Premium Beauty Category boasts an impressive array of prestige brands meticulously selected for their relentless commitment to quality, effectiveness, and luxury allure. Here’s the list of some Amazon Premium Brands brands:
These brands have earned their renown through their sumptuous formulations and exquisite packaging. They offer diverse products to cater to even the most discerning beauty aficionados.
Beyond these well-known names, the category also welcomes lesser-known yet equally remarkable brands. This diversity ensures that customers have a vast selection at their fingertips, guaranteeing the discovery of the perfect product to meet their unique beauty needs.
While the specific criteria for brands in Premium Beauty Amazon can vary, several general guidelines typically apply to most premium beauty brands. These encompass:
The product listing requirements in this premium category differ from those of traditional products sold on Amazon. In this category, you're allowed three brief bullet points:
Furthermore, small images with icons or callouts are permissible for these bullet points.
Amazon's Premium Beauty selection extends an open invitation to vendors and sellers, operating as a versatile 1P/3P marketplace. This exclusive category comprises meticulously curated high-end beauty products that must meet strict benchmarks in quality and performance to earn inclusion.
Vendors may submit applications to feature their products in Premium Beauty, while sellers fortunate enough to receive invitations can list their offerings within the Premium Beauty category. However, due to its high-end status, the Amazon Premium Beauty fees are higher than other beauty categories on Amazon.
Amazon Premium Beauty offers a carefully curated collection of luxurious, high-end beauty products exclusively available on Amazon. This category includes a diverse array of items, spanning various beauty needs:
The best way to test any product is by getting it in a mini version. Miniatures allow you to try out a product to see if it works before committing to the full size.
And guess what? During the holiday season, you're in for a treat. Many of the brands in this Premium Beauty category offer their products in beautifully packaged holiday advent calendars.
This calendar lets you explore the bestsellers from a single brand and introduces you to a treasure trove of luxury brands and their most beloved products.
Also, if you want to prevent your brand from fake people who don’t return products after getting the refund, read our guide on Amazon refund trick without return.
To fully harness the potential of the Amazon Premium Beauty program, brands need to fulfill the following requirements:
Download our Amazon Seller Guide Now!
If you’re an emerging brand, follow these tips to rock in this category:
The Amazon Premium Beauty Program is a ticket for Amazon sellers to enter the highly competitive beauty market on the world's largest e-commerce platform. It's not just about selling beauty items; it's about gaining access to a curated selection of high-end beauty brands and harnessing the power of Amazon's extensive customer base.
Also, if you want to elevate your beauty brand's presence on Amazon, your search ends with Swift. Our experienced experts will help you unlock your full potential on the platform, offering a comprehensive range of services.
Our services include Amazon account management, SEO optimization, image enhancement, A+ content design, PPC and DSP ad management, and more. With Swift Reports, you can access your free 1 ASIN review from our experts. See more details here.
If you find this article helpful then join our social footprint for more Amazon insights and growth hacks. Become a part of SwiftStart Mastermind to stay updated with the latest Amazon news, tips, and tricks. Follow us on LinkedIn for expert guides and Amazon growth strategies.
Our Amazon Brand Management Agency is always available to answer any questions and provide personalized support. Check the SwiftStartUP Amazon Podcast for expert insights and success stories from top Amazon sellers. Don't forget to claim your free Amazon listing audit right now!
Yes, Premium Beauty is a genuine program offered by Amazon. This program provides customers with premium beauty items, offering brands increased visibility and credibility on the platform.
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