SwiftStart launched Fomin during the height of the pandemic. The brand is now expanding its product lines after tripling revenue.

amazon approval needed
Share on

    In a hurry? Save this article as a PDF.

    Download PDF

    What Does Amazon Approval Needed Mean? How to Get It?

    If you're selling on Amazon or buying things from there, you might get a message saying "Amazon Approval Needed." It can be confusing, making you wonder why you're getting these messages.

    Build a Profitable Business On Amazon

    Download our Amazon Seller Guide Now!


    1. "Amazon Approval Needed" signifies that a product has undergone review or is subject to brand restrictions.
    2. Product categories are gated or restricted, and brands seek protection against unauthorized sellers.
    3. Ensure all product information is accurately provided, review listing details, monitor inventory levels, and seek assistance from Amazon support.
    4. Verify product eligibility and choose between Amazon or a third-party company for assistance.
    5. 89% of customers prefer Amazon for their online purchases, underlining the significance of Amazon's approval process.

    Why We Wrote This?

    By explaining the meaning and reasons behind Amazon Approval Needed, we aim to help sellers understand the process and steps necessary to obtain product approvals. We want to inform buyers about the implications of encountering this message while shopping. This content will help them streamline the approval process and optimize their product listings for success on Amazon.

    Therefore, in this guide, we’ve explained why “Amazon approval needed” for sellers and buyers and how to resolve it.

    amazon SOP library

    What Does Approval Needed Mean On Amazon for Sellers?

    "Amazon Approval Needed" typically indicates that your product has undergone review and requires Amazon's approval before you can begin selling it on their platform. Additionally, it may signify that the brand owner has joined Amazon's Transparency Program to prevent unauthorized sellers from listing the item.

    approval needed amazon

    Why Approval Needed Amazon Appears for Sellers?

    Let's explore why Amazon uses this approval process and what it means for sellers.

    1. Product Categories

    Amazon sorts products into different categories, some of which are "gated" or restricted. This means not all sellers can freely list products in these categories. Sellers usually have to apply for approval and meet specific requirements set by Amazon.

    1. Brand Restrictions

    Some well-known brands want extra protection for their products against unauthorized sellers. They might ask Amazon to restrict who can list their products. Sellers who want to sell these brands need approval from both Amazon and the brand owner.

    1. Quality Control

    Amazon Approval Needed also acts as a way to check product authenticity and condition. This ensures customers have a good shopping experience.

    1. Policy Compliance

    Sellers must follow Amazon's rules, such as selling new and unused products. Approval might be needed to confirm they're following these rules.

    1. Building Trust

    When customers see that certain products or brands need approval, they feel more confident buying them. It shows Amazon has checked these listings.

    How to Get Amazon Approval for Product Listing?

    amazon.com/yourorders approval needed

    By following the approval process and meeting the criteria, you can list and sell products in these categories or brands, growing your business on Amazon.

    Complete Required Information

    Make sure all necessary details about your product are filled out correctly, like UPCs and SKU numbers.

    Review Your Listing Details

    Check the information in Amazon Seller Central against what you want to list. Correct any mistakes to avoid problems later.

    Monitor Inventory Levels

    Before submitting your product, check your inventory levels. Low or empty stock might raise concerns during Amazon's review.

    Contact Amazon Support

    If you still have approval issues after following the steps above, ask Amazon's support team for help. They can offer guidance according to your situation.

    How to Apply for Amazon Approval?

    Here are a few steps you should take before applying on their website.

    Check Eligibility: Ensure your product is eligible for approval by visiting the Amazon Seller Central page and clicking the “amazon.com/yourorders approval needed”.

    link. If your product isn't listed there, it's not eligible for Amazon approval.

    Choose Assistance: Select a company to assist with your application. You can choose either Amazon or a third-party company, but make sure they have a solid track record and experience working with sellers like yourself. They'll guide you through the process and ensure everything runs smoothly.

    Finalize Product Listing: Once your product is approved for sale on Amazon, it will appear alongside other eligible products in search results. Ensure your product page details and Amazon listing look appealing to potential customers. Also, you can contact SwiftStart Agency to optimize your Amazon listing.

    What Does "Approval Needed" Mean for Amazon Buyers?

    89% of customers prefer Amazon for their online purchases. Therefore, Amazon occasionally updates its policies to enhance the trustworthiness of sellers and buyers.

    When you see "Amazon Order Approval Needed" while trying to buy certain products on Amazon, it's a message or notification sent to buyers. This is part of Amazon's efforts to build trust and reduce Amazon's return rate, refunds, and chargebacks.

    Here's what it means in practice:

    1. Confirmation of Intent

    When you encounter "Amazon Approval Needed," it means Amazon is confirming that you want to buy that item. It's like Amazon asking for your permission before proceeding with the purchase.

    1. Preorder Items

    Amazon may ask for approval if you're interested in purchasing an item that hasn't been released yet. They want to confirm your intent to buy before the item becomes available, and you'll be charged when it's shipped.

    1. Business Accounts

    When business customers make purchases on behalf of their company, the account owner might require manual approval for each order. This helps manage spending and prevents personal use of the company's card.

    1. Order History

    If you've previously returned or refunded items, Amazon may request approval for future orders. Your past actions can influence this decision.

    Address Changes

    Changing your delivery address could trigger order approval, especially if you've consistently used the same address. This is a security message to prevent unauthorized changes.

    Credit Card Expiry

    Amazon typically accepts credit cards for at least six months before they expire. If your card is due to expire sooner, they may ask for approval.

    International Cards

    Amazon often requires a card from the same country where you're shopping. For example, you'll need a UK card when buying from Amazon UK.

    Product Specifics

    Certain products, such as oversized or heavy items, hazardous materials, or renewed/exchanged items, might need approval to ensure safe handling and proper processing.

    Subscribe to Our

    Newsletter & Podcast


    Understanding the significance of "Amazon Approval Needed" is crucial for sellers and buyers on the platform. By clarifying the reasons behind this requirement and offering practical guidance on obtaining approval, we empower sellers to navigate the process while ensuring compliance with Amazon's standards. Likewise, informing buyers about the implications of encountering this message enhances their understanding of their purchasing decisions. Together, these efforts promote a secure, trustworthy, and efficient marketplace experience for all parties on Amazon.

    Become A Part of The SwiftStart Community

    SwiftStart can help optimize your Amazon listings and supercharge your sales in a jiffy. Swift offers FREE 1 ASIN report (Amazon PPC audit), affordable Image stacking, A+ recharge, SEO Listing, and PPC services to enhance your product listing, visibility, and sales. Moreover, our Amazon Catalogue Course will help you become an experienced Amazon seller.

    free amazon listing audit

    Also, if you want to streamline your brand's operations without hiring an agency, our 450+ Amazon SOP Library is your solution. So, don't miss out on the opportunity. Contact our Amazon agency experts today and take the first step toward elevating your Amazon brand.

    Join our social footprint for more Amazon insights and growth hacks. Become a part of our Facebook Amz Mastermind community and subscribe to our popular Amazon newsletter to stay updated with the latest Amazon news, tips, and growth hacks.

    People Also Asked

    What Does Approval Needed Mean On Amazon?

    For sellers, your product undergoes review and needs Amazon approval. For buyers, it’s a confirmation message to proceed with their purchase of an item.

    Download PDF

    Recent Posts

    Join Mastermind

    We crafted the SwiftStart community for individuals and companies like yours that are eager to grow and hungry to learn. Get access to this exclusive community.
    Get a Free

    Amazon Account audit

    Our team will diagnose your Amazon account and build a 100% customized, 30-point growth plan.

    Build a Profitable Business On Amazon

    Download our Amazon Seller Guide Now!

    Hand-picked related articles

    Swiftstart News What Does Sponsored Mean on Amazon? All You Need To Know

    When shopping on Amazon, you've likely come across items labeled "sponsored." This term can be a bit confusing for those who need to become more familiar with online retail marketing strategies. You might think what does sponsored mean on Amazon? When a product is tagged as sponsored on Amazon, it indicates that a seller has […]

    Download PDF
    Swiftstart News How Long Does It Take For Amazon To Refund [Complete Guide]

    Getting refunds sorted on Amazon can be a hassle for sellers like you. One common question is, "How long does it take for Amazon to refund money?" Customers just want to know how much patience they need. Highlights Why We Wrote This? We aim to write this content so sellers understand how Amazon refunds work, […]

    Download PDF
    Swiftstart News A Seller's Guide to Amazon Return Policy In 2024

    There has been a recent surge of confusion surrounding the Amazon return policy. Many questions have arisen: Are all returns free? How frequently can items be returned? Undoubtedly, "Returns" are integral to the Amazon selling landscape. This year, Amazon has introduced significant updates to its return policy, leaving many sellers questioning how to adapt and […]

    Download PDF
    Swiftstart News Solved! What to Do if Your Amazon Package Is Stolen | SwiftStart

    Amazon has become one of the most popular and convenient ways to shop online. With millions of packages delivered daily, it's no surprise that sometimes packages can go missing or get stolen. As a customer, it can be frustrating to wait for a package only to find out that it has been stolen or lost. […]

    Download PDF
    Swiftstart News Explore the Top 9 Most Expensive Item On Amazon

    In online shopping, Amazon stands as an undisputed household name. With an expansive array of items available for virtual retail therapy, it’s no surprise that beyond customary Amazon Subscribe and Save or Amazon’s Choice items, Amazon presents a variety of exceptionally exclusive and high-priced products. These items allow Amazon sellers to earn great revenues and […]

    Download PDF
    Swiftstart News Amazon Warehouse Deals: Tips for Sellers & Savvy Shoppers

    Looking for awesome deals on top-notch products? Amazon warehouse deals are the way to go! Highlights Why We Wrote This? In writing this content, we aim to inform Amazon sellers that Amazon Warehouse Deals provide them an avenue to remove excess inventory. Sellers can still generate revenue from products with minor imperfections or damaged packaging. […]

    Download PDF
    Swiftstart News Why You Should Avoid the Amazon Refund Trick at All Costs

    Online shopping has become increasingly popular in recent years, with more and more people turning to e-commerce giants like Amazon for their shopping needs. However, with this convenience comes the risk of fraud and scams. One such scam that has gained traction in recent times is the “Amazon refund trick”, where customers exploit the company's […]

    Download PDF
    Swiftstart News How to Cancel Amazon Subscribe and Save? A Step-By-Step Guide

    Are you tired of those automatic deliveries from Amazon? Do you want a change or try other options? Whatever the reason, if you're looking for methods of how to cancel Amazon Subscribe and Save subscriptions, we've got you covered. In this easy-to-follow guide, we'll walk you through the process of canceling your Amazon Subscribe and […]

    Download PDF
    Swiftstart News Ultimate Guide to Amazon Prime Day 2024 - Shop and Save Big

    Are you ready for the shopping event of the year? Brace yourself because Amazon Prime Day 2024 is just around the corner, and it's gearing up to be bigger and better than ever before. Whether you're a seasoned Prime Day shopper or a newbie looking to snag the best deals, Amazon Prime Day has more […]

    Download PDF
    Swiftstart News Guide to 14 Amazon Leadership Principles: Key to Success

    Are you ready to unlock the secrets behind Amazon's unparalleled success? Have you ever wondered what makes this e-commerce giant the powerhouse? According to Statista, Amazon boasts a staggering market capitalization of nearly $1 trillion. This rise is because of Amazon's Leadership Principles, the cornerstone of its corporate culture. So, do you want to know […]

    Download PDF
    1 2 3
    Get Started TodayCommunityWhy My Brand


    Newsletter & Podcast

    © SwiftStart LLC.

    Build a Profitable Business on Amazon

    Download Our Amazon Seller Guide Now!

    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram